The retail product range of frozen meat concept The Meatlovers will expand its range this summer. After adding game and poultry to the wide range in the last quarter of 2016, it will now also include carpaccio. From week 26, the product is available at several stores of the Dutch supermarket Jumbo and Jumbo online.
The Meatlovers stands for high quality natural meat from the best regions in the world. Breed and nutrition are crucial to the taste of the meat. Therefore the 100% beef carpaccio is made from Angus beef, which is one of the most tasteful breeds. The package contains two portions of 80 grams, already nicely arranged on foil allowing for easy placement on a plate. This is easiest if the carpaccio is still frozen when set on the plate. Then it’s just a matter of garnishing and serving at room temperature. On the packaging flavour combinations are mentioned and, just like in the other boxes of The Meatlovers, the consumer also finds a recipe card in the carpaccio packaging.
ABOUT THE MEATLOVERS
The Meatlovers offers consumers (fresh frozen) high quality, natural meat, game and poultry. The meat is from the best regions in the world. Breed and nutrition are crucial to the taste too, so The Meatlovers takes this into account when choosing products for the product range.
The concept of frozen meat consists of 3 lines: easy burgers for every meat lover, inspiring steaks for the passionate home chef and larger cuts for the professional home chef. It is high quality meat and portioned and vacuum packed by experienced butchers. The meat is then quickly and professionally frozen. You could say that The Meatlovers products are frozen quality. This method requires no artificial additives and extends the shelf life considerably. With The Meat Lovers consumers can always have a good quality cut in the freezer and after defrosting the meat will still be at its best!
Quality and taste are paramount at The Meat Lovers. In addition, everything needs to look appealing as well. Burgers and steaks are packed in cartons with an exclusive appearance to match the quality. Information about the origin of the meat and flavour suggestions are listed on the box. Inside the box the consumer will find a recipe card. The recipes are also mentioned on www.themeatlovers.nl. The larger pieces of meat are not in a box, but are provided with a band.
In The Netherlands, consumers can buy The Meatlovers at around 100 Jumbo Supermarkets. Of course, it is also possible to order at Jumbo Online, and therefore available at almost all local Jumbo branches.